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FIRST PACIFIC GROUP
Corporate identity revitalisation

First Pacific Corporate Brand
We revitalized the corporate identity and designed a system for bilingual branding.
The refresh was designed to streamline and strengthen
the brand, retaining the original structure.

“My firm hired Orijen for a brand refresh. We could not have been happier
with the experience and the result. Orijen’s team came up with good, original ideas and were able
to easily and persuasively explain the thinking behind them. Any objections we came up with
or tweaks that we demanded were taken care of and incorporated into new ideas with a minimum
of fuss and no misunderstanding. They bring bespoke quality at off-the-rack prices.”

John Ryan – Executive Vice President, Group Corporate Communications
First Pacific Company Limited 

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Contact Katy
Tel:      +852 2522 8122
Email:  katy@orijen.com

Suite 1601 Pacific Plaza
418 Des Voeux Road West
Hong Kong

MTR: HKU Station, Exit B2
香港西環德輔道西418
太平洋廣場1601
港鐵香港大學站B2

Contact Bella
Tel:      +852 9193 6309
Email:  bella@orijen.com

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