ORIJEN | Branding, marketing communications and design

Orijen is a branding, marketing communications
and design group based in Hong Kong.
Welcome to a window on our world!

We set up Orijen in 2000 as a small group of experts in design, branding and marketing. We come from all corners of the Earth and have a great set of perspectives from East and West. We like to help global brands thrive in Asia and China – and to develop and help leading Hong Kong-based brands expand across markets.

Our proven skills in strategic creativity, design, planning, project management and marketing enable great thinking and integrated, results-driven creativity from the very beginning of a project.

THE SUKHOTHAI SHANGHAI
In-property and F&B branding design

ISLAND SHANGRI-LA, HONG KONG. RESTAURANT PETRUS
Marketing – print & digital

RITZ CARLTON, HAIKOU
Retail packaging

HOMEPLACE KITCHEN
Retail packaging

CK HUTCHISON HOLDINGS LTD
Publication design

CITI PRIVATE BANK
Seasonal laisee design

ANGLO-EASTERN
Group magazine

HONG KONG JOCKEY CLUB
Seasonal gifts & product design

FOUR SEASONS PLACE MACAO
Web and launch marketing

First Pacific Company
Publication design
and editorial

WYNN PALACE COTAI
Pre-opening hotel marketing

CITY UNIVERSITY OF HONG KONG
Environmental branding

Branding

With a sharp focus on the brand positioning, Orijen offers new brand creation including brand strategy, naming, visual identity design and corporate identity guidelines. We also provide brand revitalisation and bilingual branding.

Marketing

Orijen has a strong track record of
cut-through marketing campaigns and producing one-of-a kind marketing designs and advertising. We specialise in hotel, hospitality and property marketing as well as corporate and wealth management marketing.

Graphic Design

Design is our DNA, whether in print, digital, packaging or stationery. We design and develop websites and digital communications, beautiful brochures and CSR reports, magazines and direct marketing. We design collaterals and packaging for hotels and hospitality clients.

“Seamless, timely development of multiple designs by a helpful team, throughout the pre-opening phase.”
Marcel Holman – General Manager
The Sukhothai Shanghai
Orijen’s work on First Pacific’s in-house magazine can’t be described as anything other than first rate –it is the first example I reach for when promoting the benefit of outsourcing work that we haven’t the staff or skills or resources to produce ourselves. They have never missed a deadline and consistently deliver a product we are all proud of.
John Ryan – Group Chief Investor Relations and Sustainability Officer
Executive Vice President, Group Corporate Communications, First Pacific
“The re-design of our website is working perfectly for our venue’s needs. We appreciate Orijen’s choice of style, and the ease of use for visitors. Our site has definitely seen a significant increase in visitors and more pages viewed. It was great to work with the Orijen team, as your attention to detail and timeliness matched ours at every stage.”
Maureen Earls – Managing Director
Central Venue Management
“It is a fantastic support to an independent hotel to have such a reliable and effective partner as Orijen. It is refreshing to work with an agency who are so dedicated and committed to every aspect of creativity and design.”
Anne Busfield – General Manager
Auberge Discovery Bay Hong Kong
“Orijen has been instrumental to the Banyan Tree Private Collection partnership programs with award winning collateral design and production. Their professionalism, artistic flair and perfect execution are of the highest level I have encountered in over 20 years in the Hospitality Industry.”
Marina Kleiman – Managing Director
Banyan Tree Private Collection
“My firm hired Orijen for a brand refresh. We could not have been happier with the experience and the result. Orijen’s team came up with good, original ideas and
were able to easily and persuasively explain the thinking behind them.
They bring bespoke quality at off-the-rack prices.”
John Ryan – Executive Vice President, Group Corporate Communications
First Pacific Company Limited
“The work of Orijen is bright. They show a genuine interest in understanding
our communication needs and work with us to achieve the best results.”
May Hung – Director of Communications
HKUST Business School
“Thank you so much for the awesome campaigns and great work you did for us. We definitely raised the bar insofar as property development advertising and collaterals are concerned.”
Sandra Garcia – Marketing Director
Kuok Properties, Philippines
“Well-conceived advertising campaigns, designed to achieve our results.”
Alice Wong – Property Manager
Lai Sun Real Estate
“Orijen has been our conscientious and competent business partner for years.
Orijen has a great design team with attention to detail, creative design talent and
consistently accessible and reliable. They’re a joy to work with!”
Peggy Liong – Vice President, Hospitality Services Development
Mission Hills China
“Orijen is a great creative resource for us – fast, responsive and full of ideas.”
Christine Yen – Director of Communications
Shangri-La’s Far Eastern Plaza Hotel, Taipei
“A complete range of creative services, all to the highest standards.”
Wee Kee Ng – Director of Loyalty & Partner marketing
Shangri-La Hotels and Resorts
“Orijen is a shining example of how an agency should work. They build close working relationships with their clients and maintain consistency in the people that we deal with day-to-day. It adds up to great service and a strong creative product.”
Rolf Heidrich – Brand Manager
The Peninsula Hotels
“Orijen never let us down. A team of great people to work with, for great pieces of work.”
Annie Chan – Marketing & Public Relations Manager
The Repulse Bay
“Orijen worked with me remotely as I travelled the region. They developed
campaigns in multiple languages and were always responsive and committed.”
Mark Hughes – Director
UBS AG
“Orijen’s service combines speed, reliability with an excellent customer service.
We can always count on them to meet our tight deadlines and dealing with them is always a positive experience.”
Mabel Lee – Regional Marketing Manager
UK Trade & Investment
“Orijen’s strength lies in branding a property with aspirational creative. By generating interest in the market, we achieve positive results.”
Eva Ho – Assistant General Manager – Project Marketing
Wheelock Properties
“Orijen is as passionate about stunning creative printing as we are. We aim together to create beautiful outcomes.”
Patrick Mak – Account Director
Wide Ocean Printing

See All

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Julia Brown

Creative Director

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Bella Dobie

Managing Director

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Katy Li

General Manager

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Jan Adams

Design Director

Read Bio

Ada Leung

Office Manager

Contact Katy
Tel: +852 2522 8122
Email: katy@orijen.com

Suite 1601 Pacific Plaza
418 Des Voeux Road West
Hong Kong
MTR: HKU Station, Exit B2

香港西環德輔道西418號
太平洋廣場1601室
港鐵香港大學站B2出口

Contact Bella
Tel: +852 9193 6309
Email: bella@orijen.com

“Seamless, timely development of multiple designs by a helpful team, throughout the pre-opening phase.”

Marcel Holman – General ManagerThe Sukhothai Shanghai

John Ryan – Group Chief Investor Relations and Sustainability OfficerExecutive Vice President, Group Corporate Communications, First Pacific

Maureen Earls – Managing DirectorCentral Venue Management

“It is a fantastic support to an independent hotel to have such a reliable and effective partner as Orijen. It is refreshing to work with an agency who are so dedicated and committed to every aspect of creativity and design.”

Anne Busfield – General ManagerAuberge Discovery Bay Hong Kong

“Orijen has been instrumental to the Banyan Tree Private Collection partnership programs with award winning collateral design and production. Their professionalism, artistic flair and perfect execution are of the highest level I have encountered in over 20 years in the Hospitality Industry.”

Marina Kleiman – Managing DirectorBanyan Tree Private Collection

“My firm hired Orijen for a brand refresh. We could not have been happier with the experience and the result. Orijen’s team came up with good, original ideas andwere able to easily and persuasively explain the thinking behind them.They bring bespoke quality at off-the-rack prices.”

John Ryan – Executive Vice President, Group Corporate CommunicationsFirst Pacific Company Limited

“The work of Orijen is bright. They show a genuine interest in understandingour communication needs and work with us to achieve the best results.”

May Hung – Director of CommunicationsHKUST Business School

“Thank you so much for the awesome campaigns and great work you did for us. We definitely raised the bar insofar as property development advertising and collaterals are concerned.”

Sandra Garcia – Marketing DirectorKuok Properties, Philippines

“Well-conceived advertising campaigns, designed to achieve our results.”

Alice Wong – Property ManagerLai Sun Real Estate

“Orijen has been our conscientious and competent business partner for years.Orijen has a great design team with attention to detail, creative design talent andconsistently accessible and reliable. They’re a joy to work with!”

Peggy Liong – Vice President, Hospitality Services DevelopmentMission Hills China

“Orijen is a great creative resource for us – fast, responsive and full of ideas.”

Christine Yen – Director of CommunicationsShangri-La’s Far Eastern Plaza Hotel, Taipei

“A complete range of creative services, all to the highest standards.”

Wee Kee Ng – Director of Loyalty & Partner marketingShangri-La Hotels and Resorts

“Orijen is a shining example of how an agency should work. They build close working relationships with their clients and maintain consistency in the people that we deal with day-to-day. It adds up to great service and a strong creative product.”

Rolf Heidrich – Brand ManagerThe Peninsula Hotels

“Orijen never let us down. A team of great people to work with, for great pieces of work.”

Annie Chan – Marketing & Public Relations ManagerThe Repulse Bay

“Orijen worked with me remotely as I travelled the region. They developedcampaigns in multiple languages and were always responsive and committed.”

Mark Hughes – DirectorUBS AG

“Orijen’s service combines speed, reliability with an excellent customer service.We can always count on them to meet our tight deadlines and dealing with them is always a positive experience.”

Mabel Lee – Regional Marketing ManagerUK Trade & Investment

“Orijen’s strength lies in branding a property with aspirational creative. By generating interest in the market, we achieve positive results.”

Eva Ho – Assistant General Manager – Project MarketingWheelock Properties

“Orijen is as passionate about stunning creative printing as we are. We aim together to create beautiful outcomes.”

Patrick Mak – Account DirectorWide Ocean Printing

Marcel Holman – General Manager
The Sukhothai Shanghai

John Ryan – Group Chief Investor Relations and Sustainability Officer
Executive Vice President, Group Corporate Communications, First Pacific

Maureen Earls – Managing Director
Central Venue Management

Anne Busfield – General Manager
Auberge Discovery Bay Hong Kong

Marina Kleiman – Managing Director
Banyan Tree Private Collection

“My firm hired Orijen for a brand refresh. We could not have been happier with the experience and the result. Orijen’s team came up with good, original ideas and
were able to easily and persuasively explain the thinking behind them.
They bring bespoke quality at off-the-rack prices.”

John Ryan – Executive Vice President, Group Corporate Communications
First Pacific Company Limited

“The work of Orijen is bright. They show a genuine interest in understanding
our communication needs and work with us to achieve the best results.”

May Hung – Director of Communications
HKUST Business School

Sandra Garcia – Marketing Director
Kuok Properties, Philippines

Alice Wong – Property Manager
Lai Sun Real Estate

“Orijen has been our conscientious and competent business partner for years.
Orijen has a great design team with attention to detail, creative design talent and
consistently accessible and reliable. They’re a joy to work with!”

Peggy Liong – Vice President, Hospitality Services Development
Mission Hills China

Christine Yen – Director of Communications
Shangri-La’s Far Eastern Plaza Hotel, Taipei

Wee Kee Ng – Director of Loyalty & Partner marketing
Shangri-La Hotels and Resorts

Rolf Heidrich – Brand Manager
The Peninsula Hotels

Annie Chan – Marketing & Public Relations Manager
The Repulse Bay

“Orijen worked with me remotely as I travelled the region. They developed
campaigns in multiple languages and were always responsive and committed.”

Mark Hughes – Director
UBS AG

“Orijen’s service combines speed, reliability with an excellent customer service.
We can always count on them to meet our tight deadlines and dealing with them is always a positive experience.”

Mabel Lee – Regional Marketing Manager
UK Trade & Investment

Eva Ho – Assistant General Manager – Project Marketing
Wheelock Properties

Patrick Mak – Account Director
Wide Ocean Printing